The 2014-15 NBA Finals featured the high-scoring and fun Golden State Warriors and the powerhouse Cleveland Cavaliers. Unfortunately for Kyrie Irving, he would only get to play in Game 1. He left with a fractured knee cap and the Cavs eventually fell in 6.
After surgery and months of rehab, Kyrie returned to NBA action and he donned his new signature shoe. While the fans got the "Effect" colorway, Kyrie returned in a Cavs PE to match the home uniforms.
In his return against the now 1-28, Philadelphia 76ers, Kyrie contributed 12 points on 5/12 shooting. In 17 minutes of play, he also collected two steals, four assists, and a rebound. While Nike plans to unveil more colorways, fans can create their own unique kicks on Nike iD for $170. Nike's latest marketing strategy brings Professor Irving to break down the Kyrie Effect. There's also a special edition box that puts the chalkboard to the cardboard.
.@KyrieIrving success isn't luck, it's science. Take a look at the special edition Kyrie Effect box.