As humans, we’re in some way impacted by everything that flashes before our eyes. Movies and television shape our perception of the world, largely impacting our wants and desires. Therefore, strategic product placement has become more common in nearly all forms of entertainment. You’d be lying if you aren’t able to admit that at some point in your life, the big screen hasn’t influenced a purchase or spending. In terms of kicks, there are a few films that most effectively push sneaker propaganda. Here’s a short list of “Footwear in Films”.

1.  Like Mike (2002) - Nike Blazer OG

Shad Moss, or as most of us know him, “Lil Bow Wow”, was in the early stages of his career when he starred in Like Mike. For those who haven’t seen the movie, “Calvin Cambridge”, was an orphan who acquired the skills of Michael Jordan from a mysterious pair of sneakers. These vintage Nike Blazers apparently belonged to MJ during his stint at UNC. Calvin attributed his stardom to these kicks, solidifying the Nike Blazer as a key component to the film.

2. Back To The Future 2 (1989) - Nike Air Mag

Part 2 of the Back to the Future series introduced a level of branding unlike anything before. The idea of self-lacing sneakers seemed so far-fetch, nobody could wrap their minds around it! “Marty McFly’s” futuristic encounters would become a reality over two decades later. The Nike Air Mag is still the most coveted sneaker to ever come from the big screen!

3. Do The Right Thing (1989) - Air Jordan IV Cement

Spike Lee’s impact on the sneaker game is still felt today. His reputation as “Mars Blackmon” in classic  Air Jordan commercials solidified his commitment to the brand. A year later, his film Do The Right Thing brought unprecedented attention to the Air Jordan IV Cement. For the first time ever, a sneakerhead’s emotional connection to shoes was expressed through film. I won’t ruin the scene if you haven’t watched the movie but his Jordans were said to be, “F***ed up!”

4. He Got Game (1998) - Nike Air Foamposite One Pearl

Does the name “Jesus Shuttlesworth” mean anything to you? Well, maybe you’ve heard of NBA Champion, Ray Allen and Hollywood Icon, Denzel Washington. Shuttleworth’s sneaker of choice was the Nike Air Foamposite One Pearl, which met “Cha-CHING, Cha-CHING”, for Nike. Just two years ago Nike released the He Got Game pack, showcasing classic kicks released during that era.

5. Space Jam (1996) - Air Jordan XI Space Jam

This list would not be complete without mentioning the most iconic children’s films of the 90’s. Space Jam not only did numbers in the box office but influenced Jordan Brand’s continued success with the Air Jordan XI Space Jam! In fact, last year’s release topped the charts as Nike’s most successful sneaker drop ever!

PHOTO COURTESY: msdb 

Tyler the Creator has ascended to unprecedented levels of stardom since his debut mixtape back in 2009. His vibrant personality is reflected in his style, which fans have grown to adore. Tyler has always openly supported Vans and even had a brief partnership with them. The Golf Wang x Vans collection sold out worldwide, prompting the Superstar to attempt his own line of sneakers. Production issues have prevented Golf Le Fleur sneakers from hitting the shelves, resulting in his current partnership with Converse. The Converse One Star x Tyler, The Creator is the next hottest footwear craze to sweep the streets. 

Pictured above is the first official colorway of Tyler's signature sneaker. Known as the "Clearwater" iteration, the shoe released July 13th for $100. As expected they sold out in minutes, similar to his other footwear offerings. The insole features a flower graphic found on the artwork of his upcoming album, "Scum Fuck Flower Boy".  The kicks will come with a pair of white laces, appealing to the more modest wearer. A few pairs have been listed on eBay for as much as $400. Is the Converse One Star x Tyler, The Creator worth this horrendous price hike? We certainly don't think so but fandom is closely related to impulsive spending. Here are a few unreleased colorways courtesy of Mr. Creator, himself. What are you most excited for?

PHOTO COURTESY: SN/HB

Is it just us or is the color pink becoming increasingly popular?! The once female specific color is now one of the most sought after shades in men's fashion. Tough guys do in fact wear pink. Just check out some of the recent drops from Nike, JB, and Adidas if you disagree. The year is 2017 and it's about time society drops those archaic gender norms. Fellas, sport your pink proudly and don't let anyone's opinion stop you from glowing this Summer. Here are some of the hottest pink sneakers available in Men's sizes. 

SNEAKER: Nikelab x Pigalle Air Shake NDESTRUKT 

PRICE: $175

RELASE: 6/24/17

SNEAKER: Adidas Originals Campus

PRICE: $90

RELEASE: 4/17'

SNEAKER: Nikelab Air Max Plus

PRICE: $170

RELEASE: 4/25/17'

SNEAKER: Puma x STAMPD Clyde 

PRICE: $110

RELEASE: 1/13/17'

SNEAKER: Air Jordan 1 High Decon

PRICE: $100

RELEASE: 4/17'

 Will there be more pink iterations of Men's sneakers in the future? ABSOLUTELY. As trends arise the sneaker industry adapts. There's nothing wrong with a touch of pink to offset a neutral outfit. Maybe you're like Cam'ron and prefer an overwhelming amount of pink in your daily wardrobe. Be true to yourself and don't be afraid to THINK PINK. Just be sure to apply our water repellant before you skip through those Summer rain showers! 

photo courtesy: KITH/ADIDAS/NIKE/JB/SN/PS

Adidas is gaining on the Swoosh in terms of dominating the sneaker scene. A plethora of runners, trainers, and basketball sneakers have contributed to the advancement of the three stripes. One of the brand’s more recent silhouettes has reached unprecedented levels of popularity. The Adidas Iniki Runner is easily one of the hottest sneakers on the market today. In the past several months, they’ve been made available in a wide range of colorways.

In Hawaiian, the word “Iniki” refers to a strong, piercing wind. This name couldn’t be any more appropriate for this 1970’s inspired runner. Vintage style has been combined with modern technology, amounting to one of the most versatile sneakers of the decade.

Suede overlays on the toe and heel bring a sense of originality to a modernized upper. Stretch-mesh provides a sock-like fit, making for a seamless ride. Most importantly, a full-length boost sole allows for the most refined cushioning system in existence. Combine this with a classic gum outsole and there’s no way you can go wrong!

Restocks may be increasingly common but that doesn't mean you should sleep on the Adidas Iniki Runner. Rare colorways of this silhouette have surfaced for double in the resale market. Similar to many Ultra Boost releases, you may benefit from having a bot or personal connection at your local boutique. If you’ve had the opportunity to experience the wonders of the Adidas Iniki Runner, let us know what you think by commenting below. Go ahead and tag us in some on foot shots while you’re at it!

We hope you’ve had an eventful Fourth of July! Celebrating America’s independence is synonymous with cookouts, good times, and fly kicks! On this day, outfits featuring red, white, and blue dominate the social scene. Our nation’s colors make for a vibrant holiday like no other. Nearly every year a new collection of Independence Day kicks makes its way to retailers. While they’re normally a hit or miss, as sneakerheads we gladly welcome all holiday themed releases into the culture. Let’s take a look at some of the latest Patriot themed kicks for those looking to be Fourth of July, FLY!

SNEAKER: Big Baller Brand ZO2 Independence Day Collection

PRICE: $495

RELEASE: 7/4/17'

Although pairs aren’t expected to ship until November 24th, BBB’s Independence Day ZO2 Collection is arguably the most hyped offering of the year. Retailing at $495 ($695 for extended sizes) preorders are available now via the company’s website. Patrons and loyal supports can choose from 3 monochromatic offerings. Each pair comes equipped with gold lace tips, pairing well with the soon-to-be iconic BBB logo at the heel. Are you celebrating the BIG BALLER WAY?

SNEAKER: Air Jordan V University Red

PRICE: $190

RELEASE: 7/1/17'

The Air Jordan V University Red couldn’t be any more vibrant! If you’re really a Jordan Head, you’ll notice they’re remarkably similar to the Air Jordan V Raging Bull pack from 2009. If you’re unwilling to pay outrageous resale prices, these might be a suitable option. You can scoop a pair today for $190 from select Jordan Brand retailers.

SNEAKER: Air Jordan V Blue Suede

PRICE: $190

RELEASE: 9/30/17'

It doesn't get much more smurf like than this! The Air Jordan V Blue Suede hasn’t officially dropped but that doesn’t mean you can’t cop them early. If you’re not plugged, you’ll have to wait until September 30th to purchase a pair for $190. Pulling off a pair today would’ve been a true testament to your inner sneakerhead.

SNEAKER: Nike Air Force 1 Low Stars Pack 

PRICE: $100

RELEASE: 7/4/17'

Nike's Air Force 1 Low Stars Pack sold out instantly. Were you able to cop a pair via the Nike SNKRS app? Monochromatic colorways will never go out of style. Especially when they're atop a rigid star pattern. Wear them proudly all year long or put them away until next year. Just be sure to use our sneaker laundry system before you restock them! 

PHOTO COURTESY: BBB/SBD/SN