Last Sunday marked a stellar day of sneaker celebrations. 3/26/17’ was our second annual National Air Max Day! Two years ago, Tinker Hatfield declared the 26th of March a time to pay homage to Nike’s trademarked Air Cushioning technology. As common as they are today, visible air units were once an unfathomable concept. When air cushioned midsoles were first introduced in 1979, their impact was minimal. After 8 years of research, Nike improved this concept with the release of the Air Max 1. Not only were athletes given a more comfortable sneaker, but for the first time ever, Air Max technology was fully visible! Since then the Swoosh has developed a signature line of Air Max runners that proceed through modern times.
During the days leading up to National Air Max Day, Nike Sportswear dropped an outstanding selection of Air Max’s. Most notable was the return of the original Air Max 1. Reemerging in both the Varsity Red and Royal colorways, they sold out instantaneously. As promised, the Atmos Air Max 1 also saw a release date. According to last year’s Air Max Day Poll, Nikeheads were most eager for the Air Max 1 Atmos Elephant to return in 2017. Other noteworthy releases include the Air Max 1 Master, Air Max 1 Ultra 2.0 LE, Air Max Jewel, and Max LD-Zero. These preliminary releases led to the unveiling of the Nike Air VaporMax on Air Max Day. Equipped with Flyknit Technology atop a revamped Air cushioning system, this sneaker combines the best of both worlds.
Who other than DJ Khaled to play a significant role in this year’s celebrations?! Khaled stopped by Maynard Jackson High School in Atlanta, Georgia to reward a group of deserving students. The music icon surprised over 70 students with FREE Air Max’s! Champs Sports recognized these kids through their “Game On Air” campaign for excelling academically and in their communities. DJ Khaled has made it known that he was once employed by Champs Sports as a teenager. He praised Champs for the company’s impact on his life and journey to becoming a mogul. In present times he’s even had a Champs Sports location built into his Miami recording studio. His ties to both this Major retailer and Nike solidify him as a sneaker icon! We hope you enjoyed this year’s celebration as much as we did!
Photo Courtesy: NK