Since Kanye has joined forces with the "three stripes", the brand's stock has risen exponentially over the past few years. Sure the addition of various superstar athletes including, James Harden, has something to do with the surge, but we should never rule out the influence of a cultural icon. Kanye's coveted YZY Collection spans an assortment of exclusive clothing and sneakers. He's spawned the 350's, 750's, 950's, and even a lower profile silhouette known as the Powerphase Calabasas. Even with such a vast collection of kicks, Kanye gets tired of rocking the same shoes day in and day out. Here's a glimpse of Mr. West's footwork when he's not wearing his own creations. Consider this an ode to Adidas.
SNEAKER: Adidas Originals Gazelle
SNEAKER: Adidas Stan Smith
SNEAKER: Adidas ZX 710 OG
SNEAKER: Adidas Pure Boost
SNEAKER: Adidas Ultra Boost
Kanye's undeniable influence on fashion and sneakers allowed him to land this deal with one of the world's leading footwear brands. According to sources, he has the potential to rake in nearly a billion dollars from the company by late 2018. Adidas is becoming increasingly popular, even surpassing, "the Swoosh" in several categories. Of all the silhouettes listed above, the Ultra Boost is perhaps the most sought after model in today's sneaker economy. Are they phenomenal in terms of comfort? YES. But let's not pretend that watching Yeezus style them throughout his week hasn't prompted a succession of eager hypebeast. Adidas was truly onto something when they inked a deal with Mr. West.
PHOTO COURTESY: NK/SN