As humans, we’re in some way impacted by everything that flashes before our eyes. Movies and television shape our perception of the world, largely impacting our wants and desires. Therefore, strategic product placement has become more common in nearly all forms of entertainment. You’d be lying if you aren’t able to admit that at some point in your life, the big screen hasn’t influenced a purchase or spending. In terms of kicks, there are a few films that most effectively push sneaker propaganda. Here’s a short list of “Footwear in Films”.
- Like Mike (2002) - Nike Blazer OG
Shad Moss, or as most of us know him, “Lil Bow Wow”, was in the early stages of his career when he starred in Like Mike. For those who haven’t seen the movie, “Calvin Cambridge”, was an orphan who acquired the skills of Michael Jordan from a mysterious pair of sneakers. These vintage Nike Blazers apparently belonged to MJ during his stint at UNC. Calvin attributed his stardom to these kicks, solidifying the Nike Blazer as a key component to the film.
- Back To The Future 2 (1989) - Nike Air Mag
Part 2 of the Back to the Future series introduced a level of branding unlike anything before. The idea of self-lacing sneakers seemed so far-fetch, nobody could wrap their minds around it! “Marty McFly’s” futuristic encounters would become a reality over two decades later. The Nike Air Mag is still the most coveted sneaker to ever come from the big screen!
- Do The Right Thing (1989) - Air Jordan IV Cement
Spike Lee’s impact on the sneaker game is still felt today. His reputation as “Mars Blackmon” in classic Air Jordan commercials solidified his commitment to the brand. A year later, his film Do The Right Thing brought unprecedented attention to the Air Jordan IV Cement. For the first time ever, a sneakerhead’s emotional connection to shoes was expressed through film. I won’t ruin the scene if you haven’t watched the movie but his Jordans were said to be, “F***ed up!”
- He Got Game (1998) - Nike Air Foamposite One Pearl
Does the name “Jesus Shuttlesworth” mean anything to you? Well, maybe you’ve heard of NBA Champion, Ray Allen and Hollywood Icon, Denzel Washington. Shuttleworth’s sneaker of choice was the Nike Air Foamposite One Pearl, which met “Cha-CHING, Cha-CHING”, for Nike. Just two years ago Nike released the He Got Game pack, showcasing classic kicks released during that era.
- Space Jam (1996) - Air Jordan XI Space Jam
This list would not be complete without mentioning the most iconic children’s films of the 90’s. Space Jam not only did numbers in the box office but influenced Jordan Brand’s continued success with the Air Jordan XI Space Jam! In fact, last year’s release topped the charts as Nike’s most successful sneaker drop ever!
PHOTO COURTESY: msdb